TRUSTY CHECKOUTS
CLEVER CUP BY COSTA
United Kingdom
Image: Which?
British coffee chain Costa has unveiled their Clever Cup, a reusable coffee cup that is used to pay for refills. Embedded in the cup is a Barclaycard Pay chip, that can be tapped in the same way as a contactless payment. As the chip is connected to their bank accounts, it can also be used to pay for items anywhere contactless payments are accepted, as often consumers are more likely to have a coffee to hand than a bank card. The cup incentivises sustainability whilst building brand loyalty. The Clever Cup sells for £14.99 and £1 from every sale is donated to the Costa Foundation for youth education.
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DIRTY LEMON
New York
Image: The New York Times
This Health beverage brand recently opened a checkout free store in Manhattan called Drug Store. The premise - that they put full trust in the customer allowing them grab a drink when they want, leave, and then pay later by text at a time that’s more convenient for them. Anyone can enter the store (no need for sophisticated scanning systems or membership). A 24-hour customer service team sends a link for users to enter their card details . It's an experiment of trust, and although the company has RFID tech tracking to monitor stock levels any losses are classified as ‘sampling costs’.
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CHOICE MARKET
Denver
Image:Munchies Food Hall, VICE
Choice Market in Denver is bringing back the traditional small-format convenience store with technology-enabled convenience. The hybrid convenience-supermarket store allows customers to pick up basic necessities whilst also grabbing freshly-prepared meals for dinner. The store is open 24-hours and can order ahead of time for pick up, or even order online and have it delivered within the hour for a flat rate of $3.99 making payments seamless.
Find out moreImage: Munchies Food Hall, VICE