This trend is all about how digitally-led convenience formats are getting things to you smoother and faster.
Consumers have an ever-growing expectations when it comes to how easily and quickly, they can access products and services.
GOPUFF
United States (Various)
Image: GoPuff
This on-demand, delivery-only convenience store delivers whatever customers need around the clock. Customers can order from a range of 3000+ products on the app, where goPuff’s team then collect from centralised facilities and then deliver in the shortest possible time frame. There is no surge delivery charges for peak times either - every delivery costs just $1.95.
Amazon is leading the way with many shopping innovations and its latest allows its prime customers shop directly through their Alexa devices. All customers have to do is ask the smart voice device what they’d like (“Alexa, can you buy some kitchen towels?”) and within days the order will arrive to your doorstep. Customers can also ask Alexa what the latest deals are that day and can receive exclusive discounts for re-order items, opening up a whole new way of shopping, particularly for visually-impaired people.
Uber have added a whole new level to their UberEats service for customers who want to eat in restaurants but also want the convenience of pre-ordering. On the app, UberEats now allows customers to choose and book their desired restaurant, check out the menu and then order ahead of time so that when they physically arrive at the restaurant there is no waiting around for their dishes to be served. It also allows customers to pay ahead of time, so they can just turn up, eat and then leave when they wish, offering a great option for the lunch-time rush for workers. Users can also hail an Uber ride to and from the restaurant.
Brands should think about the opportunities that come with digital integration and consider how it can be implemented across the various stages of the customer journey.