CLOUD CONVENIENCE

This trend is all about how digitally-led convenience formats are getting things to you smoother and faster. 
Consumers have an ever-growing expectations when it comes to how easily and quickly, they can access products and services.

GOPUFF

United States (Various)

Image: GoPuff

This on-demand, delivery-only convenience store delivers whatever customers need around the clock. Customers can order from a range of 3000+ products on the app, where goPuff’s team then collect from centralised facilities and then deliver in the shortest possible time frame. There is no surge delivery charges for peak times either - every delivery costs just $1.95.

Find out about Robomart

Image: GoPuff

33%
CONSUMERS SAY THE IDEAL AMOUNT OF TIME
TO RECEIVE A PRODUCT ORDERED ONLINE IS
WITHIN 24 HOURS, ALTHOUGH A THIRD WOULD
LIKE TO RECEIVE THEIR PRODUCTS
IN UNDER 12 HOURS.
I-AM (2019)
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TAKEOUT

Brands should think about the opportunities that come with digital integration and consider how it can be implemented across the various stages of the customer journey.