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NO-STOP SHOP

32%

NEARLY A THIRD OF CONSUMERS WOULD

LIKE MORE CONVENIENCE OFFERINGS IN

TRAIN STATIONS.

I-AM (2019)

FITNESS FIRST

London

Image: McDonald's

Knowing that time-pressed city dwellers don’t want to compromise on gym time, Fitness First have partnered with Doddle to launch a new initiative that sends purchases direct to a customer’s gym locker. Customers can nowsend their purchases from DW Sports Fitness ecommerce website to be delivered to a secure locker at their local gym. The lockers are accessed by a digital code given to the customer, and are notified once their purchase has landed in the locker. This ‘Kit & Collect’ service showcases how click and collect is maturing to embed in places better suited to the customers they are trying to target.

Find out about Robomart

Image: Doddle

BODEGA

San Francisco

Image: Gucci

A five-foot-wide pantry box filled with non-perishable items usually found in a convenience store. You can unlock the boxes through an app and a specialised camera register's what you’ve picked up and charges your credit card. It shows an interesting move to offering physical convenience in places people are already using. Their aim is to have a Bodega 100 feet from you and to decentralise convenience stores. Using machine intelligence, they want to use data to preempt what people might need - for example, a Bodega in a gym might be stocked with more protein bars whilst in an office might be stocked with more energy drinks.

Explore Guido

Image: Fast Company

DOMINO’S HOTSPOT DELIVERY

United States

Image: John Shepherd/Getty Images

Domino’s is now rolling out its delivery service to public areas such as parks, beaches and other places even if you don’t have a full address. With over 150,000 hotspots across the US (that include landmarks and recreation grounds), customers can order their pizza via the app to the closest hotspot and liaise with drivers to find each other.

Find out more

Image: CNBC

BEING ABLE TO FULFIL KIT ORDERS IN THE ENVIRONMENT IN WHICH THEY’LL BE USED IS A WATERSHED MOMENT. IT’S THE ULTIMATE REALISATION OF OUR BEHAVIOUR- FIRST APPROACH TO RETAIL. TODAY’S SPORTS CONSUMER WANTS TO BLEND SHOPPING SEAMLESSLY INTO THEIR WORLDS, INTERESTS AND LIFESTYLES AND DODDLE’S AUTOMATED FULFILMENT SOLUTIONS, DELIVERED IN THE GYM ENVIRONMENT, ENABLE THEM TO DO JUST THAT.

Lee Pinnington, DW Sports Fitness retail director

OFFERING THINGS LIKE MEAL KITS AND COFFEE THAT YOU CAN GET ON THE GO

35%

CHANGING ROOMS TO TRY ON CLOTHES AND SEND BACK THERE AND THEN

39%

RECEIVING PRESCRIPTIONS OR ORDERING OTHER HEALTH PRODUCTS

40%

THE TOP THREE PERSONALISED SERVICES CONSUMERS WOULDLIKE THEIR LOCAL CLICK AND COLLECT POINT TO HAVE ARE...

THE VISION HERE IS MUCH BIGGER THAN THE BOX ITSELF...EVENTUALLY, CENTRALIZED SHOPPING LOCATIONS WON’T BE NECESSARY, BECAUSE THERE WILL BE 100,000 BODEGAS SPREAD OUT, WITH ONE ALWAYS 100 FEET AWAY FROM YOU.

Paul McDonald, a Bodega co-founder

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TAKEOUT

Convenience formats can be rapidly achieved by partnering with other brands and services to create new avenues for the customer experience. By considering your physical spaces and existing facilities, you can begin to provide more than your principal offer.