NOVEL IMPULSES
AMAZON 4-STAR
New York City & Massachusetts
Image: Financial Times
Amazon is taking its reviewing points system into the real world with it’s Amazon 4-Star concept store. There are several more convenient aspects of online shopping that are starting to trickle into offline, but few have addressed the convenience of knowing that a product has been well reviewed. Amazon 4-star stocks products that have a rating of four stars or above, utilising its online data with offline experience so customers no longer have to browse reviews whilst in-store. The 2,000 piece product range shows a rotating mix of products, and digital price tags display online reviews, with fluid pricing reflecting the online and Prime cost options.
Find out about RobomartImage: Financial Times
WESTFIELD
London
Image: Evening Standard
Australian shopping mall giant Westfield has opened an AI-powered pop-up store in its London branch, using data to show and sell fashion items that are trending on social media. Using physical store space, Westfield is connecting the convenience of online shopping with the convenience of offline. The data-powered shop sells the top 100 fashion items trending that day, curated every morning by a team of fashion stylists. The shop was created in partnership with Nextatlas, a data company that monitors consumers trends.
Explore GuidoImage: Evening Standard
DEPOP
Selfridges
Image: Stylus
App-based resale platform Depop partnered with iconic London department store Selfridges as part of their latest campaign ‘The New Order, which explores how the digital revolution is changing the way we live and shop. The pop-up showcases a changing cast of Depop sellers with a kinetic rail (similar to those you might find in the dry cleaners) that rotates key pieces. Customers press a button when they see something they like in order to stop the rail and then can scan QR codes of the items they like and also get seller recommendations. It is another move of showcasing how the convenience of discovery is becoming part of the package to offer more seamless shopping experiences for customers.
Find out moreImage: Stylus