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FUTURE OF CONVENIENCE
FUTURE OF
HERE:NOW
EXPLORING NEXT GENERATION
OF CONVENIENCE
From corner shops and bodegas to unmanned stores, IoT and drone delivery, what is the future of convenience?
Our new trend report will explore the next-generation convenience and what consumers truly want. Putting a spotlight on the innovators creating emerging concepts to challenge traditions and meet new customer needs.
Consumers are looking for healthier options, they are getting around in different ways and expecting more flexible ways of purchasing. How is convenience, in all of its formats, changing to meet these needs that will shape our cities, and futures in ways we haven’t yet imagined?
CONVENIENCE
NOUN
- the state of being convenient
- when you want
- as soon as you like or can
CONVENIENCE
VERB
- the state of being able to proceed with something without difficulty
- the quality of being useful, easy, or suitable for someone
- a thing that contributes to an easy and effortless way of life
CONVENIENCE
NOUN
- the state of being convenient
- when you want
- as soon as you like or can
CONVENIENCE
VERB
- the state of being able to proceed with something without difficulty
- the quality of being useful, easy, or suitable for someone
- a thing that contributes to an easy and effortless way of life
beiNG ABLE TO GET SOMETHING WHEN IT SUITS ME
63%
having options close to where i live / work
65%
ease of
payment
payment
67%
CONVENIENCE IS MOST STRONGLY ASSOCIATED WITH:
ON AVERAGE, UK CONSUMERS
SHOP AT CONVENIENCE STORES
3 TIMES A WEEK.
(WHICH IS MORE OFTEN THAN THEY VISIT THE PUB)
Office for National Statistics (ONS) (2016)
ON AVERAGE, UK CONSUMERS
USE CLICK AND COLLECT
SERVICES ONCE A WEEK.
(WHICH IS MORE OFTEN THAN THEY ATTEND CHURCH)
British Social Attitudes survey (2017)
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PRIMARY RESEARCH
WE SURVEYED 2000 PEOPLE ACROSS THE UK.
The people were:
50% female
50% MALE
All live in urban and suburban city
18–45 years old
